Tag: boer and fitch own manufacturing

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What Is GSM in Fabric? A Complete Buyer’s Guide

Introduction: Why GSM Matters More Than You Think

If you’ve ever compared two T-shirts that look similar but feel completely different once you wear them, chances are GSM is the reason. At Boer & Fitch, where we design mens wear and womens wear through own manufacturing, GSM is not just a number—it’s a quality decision made from scratch, starting at fabric sourcing itself.

Whether you’re shopping for womens wear that drapes effortlessly or mens wear that holds its shape wash after wash, understanding GSM helps you buy smarter, with confidence and assurance. This guide breaks down GSM clearly, practically, and honestly—based on real manufacturing insights, not marketing jargon.

What Is GSM in Fabric? (Simple Explanation)

GSM stands for Grams per Square Meter. It measures the weight of fabric, indicating how heavy or light one square meter of material is.

In simple terms:

  • Lower GSM = lighter, breathable, softer feel
  • Higher GSM = thicker, more structured, more durable

GSM does not automatically mean better or worse quality. It tells you how a fabric will behave—how it drapes, breathes, lasts, and feels against your skin.

For a deeper technical definition, textile education platforms like Textile Learner explain how GSM is a global standard used across apparel manufacturing to maintain consistency and transparency.

GSM Comparison: How It Affects Mens & Womens Wear

Low GSM (120–160 GSM)

Best suited for:

  • Lightweight summer womens wear
  • Inner layers and soft casual tops

Pros:

  • Highly breathable
  • Soft drape, airy feel

Cons:

  • Less durable
  • Can lose shape over time

Medium GSM (170–200 GSM)

This is the sweet spot for everyday mens wear and womens wear.

Pros:

  • Balanced comfort and durability
  • Ideal for all-season use
  • Retains shape after washes

At Boer & Fitch, most of our premium T-shirts fall into this category because it delivers premium quality at an affordable price—a balance many brands struggle to achieve.

High GSM (210–260+ GSM)

Best suited for:

  • Structured mens wear
  • Premium polos, overshirts, winter layering

Pros:

  • Long-lasting
  • Premium hand-feel
  • Excellent opacity

Cons:

  • Less breathable in hot climates

GSM vs Fabric Quality: A Common Misconception

One of the biggest myths in fashion is:

“Higher GSM means better quality.”

In reality, GSM is only one part of the quality equation.

True premium quality depends on:

  • Yarn quality
  • Knitting method
  • Dyeing process
  • Finishing techniques

Authoritative resources like Wikipedia’s textile weight standards clarify that GSM measures weight—not craftsmanship.

This is where manufacturers matter.

From Scratch: How Boer & Fitch Approaches GSM

As manufacturers with own manufacturing facilities, Boer & Fitch controls every stage:

  • Sourcing: We select yarn based on end-use, not cost shortcuts
  • Knitting: GSM is calibrated during knitting—not adjusted later
  • Testing: Fabrics are wash-tested for shrinkage and recovery

Because we build from scratch, we don’t chase trends—we engineer comfort.

This approach allows us to offer premium quality while maintaining an affordable price, without compromising trust.

GSM and Climate: Why Indian Conditions Matter

India’s climate demands smarter fabric choices.

For hot and humid regions:

  • 170–190 GSM works best for daily wear

For mild or cooler climates:

  • 200+ GSM offers structure without discomfort

This climate-first approach is why Boer & Fitch designs mens wear and womens wear specifically for real Indian lifestyles—not just showroom appeal.

Key Insights Buyers Should Remember

  • GSM affects feel, durability, and drape
  • Medium GSM offers the best all-round value
  • High GSM is not always practical for daily wear
  • Manufacturing process matters more than numbers
  • Trust brands that explain their fabric—not hide it

Conclusion: Buy With Knowledge, Not Guesswork

Understanding GSM empowers you as a buyer. It helps you choose clothing that fits your lifestyle, climate, and expectations—not just a price tag.

At Boer & Fitch, we believe informed customers build lasting relationships. That’s why our mens wear and womens wear are crafted through own manufacturing, with transparency, trust, and assurance at the core.

Ready to experience fabric that’s thoughtfully made—not just labeled?

👉 Explore the Boer & Fitch collection and discover premium-quality mens wear and womens wear designed from scratch.

Have questions about GSM or fabric selection? Share your thoughts—we’d love to continue the conversation.

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From Factory To Finish: How Boer & Fitch Crafts Quality Menswear

Introduction: Crafting Trust, One Garment at a Time

In a fashion market crowded with fast trends and outsourced production, Boer and Fitch follows a different path—one built on own manufacturing, transparency, and trust. From the first yarn sourced to the final stitch packed for delivery, Boer & Fitch crafts mens wear and womens wear from scratch, ensuring premium quality at an affordable price. This is not just a process; it’s a philosophy shaped by hands-on experience, long-standing manufacturer relationships, and a belief that quality should never be a luxury.

From Scratch vs Outsourced Fashion: A Clear Comparison

The Outsourced Model (Industry Norm)

Most apparel brands today rely on third-party factories, often across multiple countries. While this can reduce upfront costs, it introduces challenges:

  • Limited control over fabric quality and consistency
  • Longer lead times and communication gaps
  • Reduced accountability in ethical and quality standards

According to industry insights from organizations like the Textile Exchange, fragmented supply chains often make it difficult for brands to guarantee consistency and traceability.

The Boer & Fitch Own-Manufacturing Model

Boer & Fitch takes the harder—but more reliable—route. As manufacturers, the brand controls production end to end:

  • Fabric sourcing and testing
  • Knitting, cutting, stitching, and finishing
  • Final quality inspection before dispatch

This integrated approach allows Boer & Fitch to build mens and womens wear with confidence, clarity, and accountability.

Sourcing with Intention: Where Quality Begins

Fabric First Philosophy

Every great garment starts with great fabric. Boer & Fitch sources raw materials directly from trusted mills, focusing on:

  • High-grade cotton suitable for Indian and global climates
  • Consistent GSM for durability and comfort
  • Long-staple fibers that improve softness and lifespan

Industry standards outlined by bodies such as ISO Textile Testing Guidelines highlight how fiber length and yarn quality directly affect garment durability—something Boer & Fitch prioritizes from day one.

Tested Before Trusted

Before production begins, fabrics undergo in-house and third-party testing for:

  • Shrinkage control
  • Color fastness
  • Breathability and strength

This ensures every piece of mens wear and womens wear performs as expected, wash after wash.

Manufacturing In-House: Control That Builds Trust

Built, Not Bought

Being own manufacturing means Boer & Fitch doesn’t simply place orders—it builds products. From cutting tables to stitching lines, every stage is monitored by experienced production teams who understand the brand’s standards.

This hands-on involvement results in:

  • Better fit consistency across sizes
  • Stronger seams and cleaner finishes
  • Faster quality corrections when needed

People Behind the Product

Quality isn’t just machinery—it’s people. Skilled tailors, supervisors, and quality controllers bring decades of combined experience. Their feedback directly shapes improvements in both mens wear and womens wear, creating a loop of continuous refinement.

Finishing Touches: Where Details Matter

Fit, Feel, and Finish

Before any garment reaches a customer, it passes through multiple checkpoints:

  • Measurement accuracy checks
  • Stitch density and seam strength reviews
  • Final visual and touch inspection

These steps ensure the finished product reflects premium quality, not mass compromise.

Affordable Price Without Cutting Corners

Because Boer & Fitch controls sourcing and manufacturing, unnecessary middlemen costs are eliminated. The result? Affordable price points without sacrificing fabric, fit, or finish—proof that value and quality can coexist.

Building with Trust and Assurance

Transparency as a Brand Value

Customers today want to know who made their clothes and how. Boer & Fitch embraces this shift by building openly—from factory floors to final packaging. This transparency fosters trust and assurance, turning first-time buyers into long-term customers.

Mens and Womens Wear Designed for Real Life

Whether it’s everyday basics or refined essentials, Boer & Fitch designs mens wear and womens wear for real usage—long workdays, travel, and repeat wear. Durability and comfort aren’t marketing claims; they’re manufacturing outcomes.

Key Insights: What Sets Boer & Fitch Apart

  • From scratch manufacturing ensures total quality control
  • Direct sourcing improves consistency and value
  • In-house production allows premium quality at an affordable price
  • A manufacturer-led approach builds long-term trust and assurance

Conclusion: Quality You Can Feel, Trust You Can Wear

From factory to finish, Boer & Fitch proves that when brands take responsibility for how clothes are made, customers benefit. By combining manufacturing expertise, ethical sourcing, and thoughtful design, Boer & Fitch delivers mens and womens wear that stands for reliability, comfort, and honest value.

Explore the latest mens wear and womens wear collections from Boer & Fitch and experience the difference of clothing built from scratch. 👉 Shop now, or browse our related blogs to learn more about fabric, fit, and fashion done right. Share your thoughts—what does quality mean to you?