Online shopping feels effortless — a few clicks and your wardrobe is on the way. Yet most returns in fashion happen not because customers change their minds, but because expectations don’t match reality.
At boer and fitch, where we design mens wear and womens wear through our own manufacturing process — from scratch sourcing to final stitching — we’ve seen firsthand how avoidable mistakes lead to disappointment. The good news? A little awareness can transform your online shopping experience.
Let’s explore the most common mistakes and how to avoid them.
1. Ignoring Fabric Details (The Biggest Mistake)
Many shoppers focus only on color and price. But fabric determines comfort, durability, and fit retention.
According to textile insights published by organizations like the Cotton Association of India, fiber composition directly impacts breathability and shrinkage. Yet product pages are often skimmed.
What to Do Instead:
- Check fabric composition (100% cotton, blended, jersey knit, GSM details).
- Look for shrinkage and wash-care information.
- Understand whether the brand controls sourcing and production.
At boer and fitch, we manage production from scratch, ensuring every material is carefully sourced and tested before it becomes part of our premium quality collections. When brands control their supply chain, consistency improves dramatically.
2. Assuming All Sizes Are Universal
A “Medium” in one brand may fit like a “Small” in another. This inconsistency is one of the top reasons behind fashion returns worldwide.
Why It Happens:
Many brands outsource to different manufacturers, leading to varying size standards.
How to Avoid It:
- Always check the size chart (body vs garment measurement).
- Measure yourself before ordering.
- Look for brands that maintain consistent sizing through own manufacturing.
Because boer and fitch controls production internally, we ensure sizing consistency across both mens and womens collections. That control builds reliability — and reduces returns.
3. Falling for Price Alone
We’ve all done it — choosing the lowest price without questioning why it’s cheaper.
Low prices often mean:
- Lower GSM fabric
- Poor stitching quality
- Weak color fastness
- No quality inspection
Affordable doesn’t have to mean compromise. There’s a difference between “cheap” and “affordable price with value.”
Brands that manufacture directly rather than relying on multiple middlemen can offer premium quality at an affordable price — because cost savings come from efficiency, not shortcuts.
4. Overlooking Product Reviews & Brand Transparency
Reviews are powerful — but look beyond star ratings.
Check for:
- Real customer photos
- Comments about fabric feel
- Wash durability feedback
- Fit accuracy
Transparency is equally important. Does the brand share details about:
- Where products are made?
- Whether they handle their own sourcing?
- Quality control processes?
A brand built with trust and assurance will openly discuss its manufacturing journey — not hide it.
5. Ignoring Return & Exchange Policies
Many shoppers check the return policy only after something goes wrong.
Before buying:
- Read return timelines.
- Check if exchanges are easy.
- Confirm whether refunds are straightforward.
Clear policies reflect operational confidence. Manufacturers who stand behind their products don’t complicate returns — because they trust their quality.
6. Not Considering Long-Term Wear
Fashion shouldn’t be disposable.
When evaluating mens wear or womens wear, ask:
- Will this last more than one season?
- Is stitching reinforced?
- Will colors fade after two washes?
A garment built from scratch with controlled sourcing and in-house inspection is designed for longevity. Durability is part of real premium quality — not just branding language.
7. Ignoring Brand Philosophy
Clothing is not just fabric — it’s values.
Is the brand:
- Focused on fast trends?
- Or building timeless essentials?
- Transparent about manufacturing?
- Committed to quality control?
At boer and fitch, our approach is simple:
- Manufacture internally.
- Source carefully.
- Deliver consistent fit.
- Offer affordable pricing without sacrificing standards.
- Build with trust and assurance.
That philosophy shapes every mens and womens product we release.
Key Insights Before Your Next Purchase
To summarize, here’s a smarter checklist:
✔ Check fabric details, not just images
✔ Compare measurements carefully
✔ Look for own manufacturing brands
✔ Evaluate long-term durability
✔ Read policies before checkout
✔ Prioritize trust over trends
When brands act as real manufacturers — not just resellers — customers benefit from transparency, consistency, and quality control.
Why Manufacturing Matters More Than Marketing
One insight many shoppers overlook: the difference between a label and a manufacturer.
Brands that control production:
- Maintain strict quality checks.
- Ensure consistent sizing.
- Monitor fabric sourcing.
- Reduce dependency on third parties.
- Offer better pricing efficiency.
This is how premium quality and affordable price can coexist.
Conclusion: Shop Smarter, Not Harder
Online fashion doesn’t have to be risky. With a little research and attention to detail, you can avoid most common mistakes.
Choose brands that:
- Manufacture from scratch.
- Handle sourcing responsibly.
- Focus on premium quality.
- Deliver mens and womens wear designed to last.
- Build relationships on trust and assurance.
When you shop thoughtfully, your wardrobe becomes an investment — not an experiment.
Ready to Experience the Difference?
Explore the latest boer and fitch mens wear and womens wear collections crafted through our own manufacturing process.
Discover clothing built from scratch, sourced with care, designed for comfort, and delivered at an affordable price without compromising premium quality.
👉 Shop now and experience fashion built with trust and assurance.
